The free SEO tools worth bookmarking.
Rankdesk checks pages and writes fixes. For search volume, real rankings and backlinks, these free tools fill the gaps. Each one opens in a new tab.
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Google data 6 tools · Your own site's numbers, straight from Google
Google Search ConsoleClicks, impressions, average position, indexing errors and sitemap submission for your own site.FreePageSpeed InsightsCore Web Vitals from real Chrome users plus a lab test, with a list of speed fixes.FreeRich Results TestChecks whether your schema markup qualifies for rich results such as product stars or breadcrumbs.FreeKeyword PlannerSearch volume ranges and keyword ideas. You need a Google Ads account, but you do not have to run ads.FreeGoogle TrendsCompare how interest in keywords changes over time and between Indian states.FreeGoogle Business ProfileManage your Maps listing, opening hours, photos, posts and replies to reviews.Free
Validators 4 tools · Check that what you added works
Schema Markup ValidatorValidates any schema.org markup, including types Google does not show as rich results.FreeFacebook Sharing DebuggerPreview how a link looks on Facebook and refresh the image and title Facebook has saved.FreeLinkedIn Post InspectorPreview and refresh LinkedIn link cards after you change Open Graph tags.FreeBing Webmaster ToolsSearch Console for Bing, which also powers results in other search engines and AI assistants.Free
Keywords and competitors 5 tools · Ideas and link data beyond your own site
Ahrefs Backlink CheckerThe top backlinks and domain rating for any website.Free tierAhrefs Webmaster ToolsSite audit and backlink data for websites you verify as your own.Free for your sitesUbersuggestKeyword volume, difficulty and the pages competitors rank with.Free tierAnswerThePublicThe questions people ask around a keyword, grouped by who, what, how and why.Free tierScreaming Frog SEO SpiderA desktop crawler that audits every page of a site at once.Free up to 500 URLs