Strategy guides.
Where to start, what to skip and the free tools that make SEO manageable.
All Strategy guides
How to Check Website Traffic: Any Site, Your Own Site and AI Visitors
Why nobody outside a site knows its exact visits, the free signals that show any site's popularity, and how to read your own visits and AI traffic.
SEO for Small Businesses in India: A Free Plan and the Tools to Do It
A week-by-week SEO plan for shops, manufacturers and service businesses in India, the free tools for each step, and a routine to keep it going.
15 Common SEO Mistakes on New Websites (and How to Fix Them)
The SEO mistakes that most often hold back new business websites, from launch-day noindex tags to slow images, with fixes. Including three I made.
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About strategy
SEO works best in the right order. Fixing what blocks your site and setting up your Business Profile can bring results within weeks, while new pages and reputation take months.
These guides set out a realistic plan for small businesses with free tools and a few hours a week, the mistakes that most often hold new websites back, and how to check website traffic for any site and read your own visits, keywords and AI traffic.
Every guide is reviewed by Dhruv Boghani and shows when it was first published and last updated.